The 2023-2027 master plan
Since 2018, the Albi Tourist Office has adopted a master plan which has allowed it to anchor its actions in a clear, ambitious roadmap validated by its governing bodies. The Albi Tourist Office has been able to consolidate its position in the heart of a renowned tourist destination. At the time of the implementation of the NOTRe Law for communities, the city of Albi had chosen to keep its municipal Tourist Office, emphasizing its upcoming classification as a classified resort. This choice demonstrated the City's desire to affirm that tourism policy, which is based on a major heritage and cultural offer, is a strong economic issue for Albi which must be able to rely on a structured, organized and reinforced tourist offer. For this 2d master plan covering 2023-2027, the multi-annual action program was co-constructed by involving local stakeholders, that is to say those who participate in the attractiveness of the destination, those who live there, those who feel involved in the missions of the tourism office.
5 areas to develop are reinforced :
- Reception of excellence
- cultural mediation
- sustainable tourism
- digital promotion
- network animation
The strategy of the Tourist Office
or rather the strategies of the Tourist Office, elles sont développées autour de registres précis et complémentaires : Qualité Tourisme, Accueil, développement et commercialisation, promotion et communication, animation.
- Stratégie politique qualité de l’Office de Tourisme
- Reception Strategy
- Store development strategy
and product choice policy - Marketing strategy
- Promotion and communication strategy
Social media strategy - Socio-professional animation strategy
